10DLC

10DLC stands for 10 Digit Long Code, which is a standard for sending text messages to consumers. The use of 10DLC is necessary for businesses and organizations that need to send high-volume text messages. This standard provides a cost-effective and reliable way to send text messages to consumers without the risk of being blocked by carriers. With 10DLC, companies can send messages in a timely manner and reach a wider audience, making it an essential tool for businesses that rely on text message marketing.

What do you need to know?

Any SMS and MMS messages that are transmitted to American phone numbers utilizing 10DLC phone numbers need to be routed through a registered application-to-person (A2P) Campaign. A phone number is only considered registered once it is linked to an authorized Campaign. U.S. A2P 10DLC registration is required by all major U.S. telecommunications carriers.

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After August 31, 2023, US Carriers will start blocking all U.S.-bound messages sent via unregistered 10DLC numbers. Clerk messaging rates will still apply, even for blocked messages.

What do you need to do?

To enable your Brand for SMS campaigns Clerk needs to verify and register your brand. The following pieces of information have to be provided to Clerk Support Team at support@clerk.chat.

Legal Company Name
DBA or Brand Name, if different from legal name
What type of legal form is the organization?

Publicly Traded Company
Private Company
Non-Profit Organization
Government
Sole Proprietor

Country of Registration
Tax Number / ID / EIN
Tax Number / ID / EIN Issuing Country
Full Address
Website / Online Presence
Full name of brand representative
Mobile number of brand representative

Use Case

Select from one of the following use-cases for your Campaigns

Standard Campaign Types

2FA - Any authentication, verification, or one-time passcode

Account Notification - Standard notifications for account holders, relating to and being about an account

Customer Care - All customer interaction, including account management and support

Delivery Notification - Information about the status of the delivery of a product or service

Fraud Alert Messaging - Messaging regarding potential fraudulent activity on the account

Higher Education - Campaigns created on behalf of Colleges or Universities. It also includes School Districts and education institutions that fall outside of any “free to the consumer messaging model”

Low Volume Mixed - Small throughput, any combination of use cases. Examples include: test and demo accounts.

Machine to Machine - Machine-to-machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the M2M campaign. Subscriber-facing campaigns are prohibited. This is a dedicated use case.

Marketing - Any communication with marketing and/or promotional content

Polling & Voting - The sending of surveys and polling/voting campaigns

Public Service Announcement - An informational message that is meant to raise the audience’s awareness about an important issue

Security Alert- A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take

Mixed - All or some of the above

Special Campaign Types

Agents & Franchises

Carrier Exemptions

Charity

Emergency

K-12 Education

Political

Proxy

Social

Sole Proprietor

Sweepstake

UCaaS High Volume

UCaaS Low Volume

Campaign Details

To set up an SMS campaign for a 10DLC, please provide the following details:

Campaign Description

Call to Action / Message Flow - This field should describe how a consumer opts-in to the campaign, therefore giving consent to the sender to receive their messages. The call-to-action must be explicitly clear and inform the consumer of the nature of the program. If multiple opt-in methods can be used for the same campaign, you must list them all.

Sample Message 1

Sample Message 2

Sample Multimedia (if any)

Subscriber Opt-IN Keywords

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Example: START, OPTIN, ENROLL, SUBSCRIBE

Subscriber Opt-in Message

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Example: Thanks for opting-in to receive SMS messages from Clerk! You'll now receive updates, promotions, and other important information directly to your phone. Msg & data rates may apply. To opt-out, reply STOP at any time. Thanks for choosing to stay connected with us!

Misc

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It currently takes 4 - 6 weeks to get your Brand and Campaign, as it requires Campaign Registry and Clerk to cooperate for carrier approval. We anticipate a higher than normal volume of Campaign requests leading up to the carrier deadline.